{"id":550,"date":"2021-04-14T06:26:29","date_gmt":"2021-04-14T06:26:29","guid":{"rendered":"https:\/\/markplan.es\/plandemarketing\/?page_id=550"},"modified":"2021-04-14T06:26:29","modified_gmt":"2021-04-14T06:26:29","slug":"marketing-toolkit","status":"publish","type":"page","link":"https:\/\/markplan.es\/plandemarketing\/marketing-toolkit\/","title":{"rendered":"Marketing Toolkit"},"content":{"rendered":"<style type=\"text\/css\">\r\n\t\t#dae-shortcode547-download-wrapper {\r\n\t\t\tbackground: url() !important;\r\n\t\t\tbackground-attachment: scroll !important;\r\n\t\t}\r\n\t\t#dae-shortcode547-download-wrapper .dae-shortcode-download-file-image {\r\n\t\t\twidth: 80% !important;\r\n\t\t}\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-file-image {\r\n\t\t\twidth: 40% !important;\r\n\t\t}\r\n\t\t#dae-shortcode547-download-wrapper .dae-shortcode-download-title {\r\n\t\t\tfont-size: 40px !important;\r\n\t\t\tfont-family: Arial, 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!important;\r\n\t\t}\r\n\t\t#dae-shortcode547-download-wrapper .dae-shortcode-register-label,\r\n\t\t#dae-shortcode547-download-wrapper .dae-shortcode-register-message,\r\n\t\t#dae-shortcode547-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-title,\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-text,\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-label,\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-message,\r\n\t\t#dae-shortcode547-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t<\/style>\r\n\t\t<div id=\"dae-shortcode547-download-wrapper\" class=\"dae-shortcode-download-wrapper\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"dae-shortcode-download-file-image\" src=\"https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Testimonial-homepage.jpg\" width=\"2000\" height=\"1006\" \/>\r\n\t\t\t<div class=\"dae-shortcode-download-content-wrapper\">\r\n\t\t\t\t<h2 class=\"dae-shortcode-download-title\">Marketing Toolkit<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"dae-shortcode-download-button\">\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-icon\"><i class=\"fas fa-download\"><\/i><\/span>\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-text\">DESCARGAR FICHERO<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"dae-shortcode-register-wrapper\">\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-label\">Introduce tu correo para enviarte el link de descarga<\/p>\r\n\t\t\t\t\t<form class=\"dae-shortcode-register-form\" method=\"post\" novalidate=\"novalidate\">\r\n\t\t\t\t\t\t<input type=\"hidden\" name=\"file\" value=\"Marketing_Toolkit.pdf\" \/>\r\n\t\t\t\t\t\t<div class=\"dae-shortcode-register-field-wrap\"><div class=\"dae-shortcode-register-icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div class=\"dae-shortcode-register-input-wrap\"><input class=\"dae-shortcode-register-field\" type=\"email\" name=\"email\" placeholder=\"Introduce email\" autocomplete=\"off\" \/><\/div><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t<p>\r\n\t\t\t\t<input class=\"dae-shortcode-register-checkbox\" type=\"checkbox\" name=\"required_checkbox\" value=\"Acepto Pol\u00edtica de Privacidad. Nunca compartiremos tus datos y nunca te enviaremos m\u00e1s de un correo al mes.\" \/>\r\n\t\t\t\t<span class=\"dae-shortcode-register-checkbox-text\">Acepto Pol\u00edtica de Privacidad. Nunca compartiremos tus datos y nunca te enviaremos m\u00e1s de un correo al mes.<\/span>\r\n\t\t\t<\/p>\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t<input class=\"dae-shortcode-register-submit\" type=\"submit\" value=\"Enviar link de descarga\" \/>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t<p class=\"dae-shortcode-register-loading\">\r\n\t\t\t\t\t\t\t<i class=\"fas fa-spinner fa-spin\"><\/i>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/form>\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-message\"><\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\n<p>\u00bfQuer\u00e9is conocer las 80 mejores herramientas de an\u00e1lisis en Marketing?<\/p>\n<p>Descargaros nuestra selecci\u00f3n. Incluye las metodolog\u00edas cl\u00e1sicas de siempre y las m\u00e1s recientes, pasando por las utilizadas por las empresas l\u00edderes en Marketing tales como P&amp;G, Unilever, Danone o Sara Lee.<\/p>\n<p>Para realizar esta selecci\u00f3n hemos recopilado los principales modelos, herramientas y metodolog\u00edas desarrollados tanto por acad\u00e9micos como por consultores y practitioners, desde los a\u00f1os 50 hasta la actualidad. Para facilitar su uso las hemos ordenado por \u00e1rea de trabajo y por funci\u00f3n seg\u00fan si son de:<\/p>\n<ol>\n<li>An\u00e1lisis (qu\u00e9 ha pasado)<\/li>\n<li>Diagn\u00f3stico (por qu\u00e9 ha pasado y c\u00f3mo nos puede afectar)<\/li>\n<li>Generador de alternativas (qu\u00e9 alternativas tenemos ante dicha situaci\u00f3n)<\/li>\n<li>Dise\u00f1o soluciones (c\u00f3mo construir otras alternativas)<\/li>\n<li>Toma de decisi\u00f3n (entre todas las alternativas identificadas cu\u00e1l es la m\u00e1s conveniente)<\/li>\n<\/ol>\n<p>Fijaros que, si quer\u00e9is triunfar con vuestros an\u00e1lisis y presentaciones de Marketing, tan s\u00f3lo ten\u00e9is que ordenar vuestras reflexiones en base a estos 5 puntos, y ya tendr\u00e9is la mitad del trabajo hecho.<\/p>\n<p>Con nuestro Marketing Toolkit tendr\u00e9is una lista de los mejores recursos a los que recurrir cuando os enfrent\u00e9is a situaciones complejas. Una especie de \u201c<strong>caja de herramientas\u201d <\/strong>a la que siempre podr\u00e9is acudir y elegir la mejor alternativa para ayudaros a tomar la mejor decisi\u00f3n posible en cada ocasi\u00f3n.<\/p>\n<p>Si est\u00e1is interesados en aplicar todas estas herramientas a vuestra empresa o marca, pod\u00e9is utilizar <a href=\"https:\/\/markplan.es\/plandemarketing\/herramienta-plan-de-marketing\/\">Markplan<\/a>, nuestra soluci\u00f3n para crear y desarrollar <strong>Estrategias comerciales y Planes de Marketing<\/strong> con un m\u00ednimo esfuerzo y m\u00e1ximo resultado para su empresa.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&iquest;Quer&eacute;is conocer las 80 mejores herramientas de an&aacute;lisis en Marketing? Descargaros nuestra selecci&oacute;n. Incluye las metodolog&iacute;as cl&aacute;sicas de siempre y las m&aacute;s recientes, pasando por las utilizadas por las empresas l&iacute;deres en Marketing tales como P&amp;G, Unilever, Danone o Sara Lee. Para realizar esta selecci&oacute;n hemos recopilado los principales modelos, herramientas y metodolog&iacute;as desarrollados tanto<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/markplan.es\/plandemarketing\/marketing-toolkit\/\" class=\"home-blog-btn\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/template-page-full-width.php","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Toolkit - Construye tu Plan de Marketing m\u00e1s f\u00e1cil que nunca<\/title>\n<meta name=\"description\" content=\"Las mejores herramientas de Marketing y de ayuda a la toma de decisiones. Metodolog\u00edas cl\u00e1sicas pero tambi\u00e9n las de \u00faltima generaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markplan.es\/plandemarketing\/marketing-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Toolkit - Construye tu Plan de Marketing m\u00e1s f\u00e1cil que nunca\" \/>\n<meta property=\"og:description\" content=\"Las mejores herramientas de Marketing y de ayuda a la toma de decisiones. 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