{"id":528,"date":"2021-03-21T06:16:03","date_gmt":"2021-03-21T06:16:03","guid":{"rendered":"https:\/\/markplan.es\/plandemarketing\/?page_id=528"},"modified":"2021-03-21T06:23:46","modified_gmt":"2021-03-21T06:23:46","slug":"herramienta-plan-de-marketing","status":"publish","type":"page","link":"https:\/\/markplan.es\/plandemarketing\/herramienta-plan-de-marketing\/","title":{"rendered":"Plan de Marketing"},"content":{"rendered":"<style type=\"text\/css\">\r\n\t\t#dae-shortcode525-download-wrapper {\r\n\t\t\tbackground: url() !important;\r\n\t\t\tbackground-attachment: scroll !important;\r\n\t\t}\r\n\t\t#dae-shortcode525-download-wrapper .dae-shortcode-download-file-image {\r\n\t\t\twidth: 80% !important;\r\n\t\t}\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-file-image {\r\n\t\t\twidth: 40% !important;\r\n\t\t}\r\n\t\t#dae-shortcode525-download-wrapper .dae-shortcode-download-title {\r\n\t\t\tfont-size: 40px 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!important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode525-download-wrapper .dae-shortcode-register-label,\r\n\t\t#dae-shortcode525-download-wrapper .dae-shortcode-register-message,\r\n\t\t#dae-shortcode525-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-title,\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-text,\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-label,\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-message,\r\n\t\t#dae-shortcode525-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t<\/style>\r\n\t\t<div id=\"dae-shortcode525-download-wrapper\" class=\"dae-shortcode-download-wrapper\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"dae-shortcode-download-file-image\" src=\"https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Testimonial-homepage.jpg\" width=\"2000\" height=\"1006\" \/>\r\n\t\t\t<div class=\"dae-shortcode-download-content-wrapper\">\r\n\t\t\t\t<h2 class=\"dae-shortcode-download-title\">Herramienta para construir Planes de Marketing<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"dae-shortcode-download-button\">\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-icon\"><i class=\"fas fa-download\"><\/i><\/span>\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-text\">DESCARGAR FICHERO<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"dae-shortcode-register-wrapper\">\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-label\">Introduce tu correo para enviarte el link de descarga<\/p>\r\n\t\t\t\t\t<form class=\"dae-shortcode-register-form\" method=\"post\" novalidate=\"novalidate\">\r\n\t\t\t\t\t\t<input type=\"hidden\" name=\"file\" value=\"Plan_de_Marketing.zip\" \/>\r\n\t\t\t\t\t\t<div class=\"dae-shortcode-register-field-wrap\"><div class=\"dae-shortcode-register-icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div class=\"dae-shortcode-register-input-wrap\"><input class=\"dae-shortcode-register-field\" type=\"email\" name=\"email\" placeholder=\"Introduce email\" autocomplete=\"off\" \/><\/div><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t<p>\r\n\t\t\t\t<input class=\"dae-shortcode-register-checkbox\" type=\"checkbox\" name=\"required_checkbox\" value=\"Acepto Pol\u00edtica de Privacidad. Nunca compartiremos tus datos y nunca te enviaremos m\u00e1s de un correo al mes.\" \/>\r\n\t\t\t\t<span class=\"dae-shortcode-register-checkbox-text\">Acepto Pol\u00edtica de Privacidad. Nunca compartiremos tus datos y nunca te enviaremos m\u00e1s de un correo al mes.<\/span>\r\n\t\t\t<\/p>\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t<input class=\"dae-shortcode-register-submit\" type=\"submit\" value=\"Enviar link de descarga\" \/>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t<p class=\"dae-shortcode-register-loading\">\r\n\t\t\t\t\t\t\t<i class=\"fas fa-spinner fa-spin\"><\/i>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/form>\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-message\"><\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\n<p>El <strong>Plan de Marketing<\/strong> deber\u00eda ser la herramienta fundamental de todo responsable de Marketing. Sin embargo y aunque parezca mentira, las estad\u00edsticas demuestran que una amplia mayor\u00eda de empresas no disponen de ellos.<\/p>\n<p>\u00bfPor qu\u00e9 sucede esto? Porque tambi\u00e9n la mayor\u00eda de empresas no saben c\u00f3mo construir esos planes. En nuestra experiencia como directivos, profesores, consultores y emprendedores lo hemos comprobado cientos de veces. Cualquier marketer cada d\u00eda toma decenas de decisiones pero una Estrategia es algo que s\u00f3lo se hace cada 3 o 5 a\u00f1os y el Plan de Marketing necesario para implementarla suele tener un ciclo anual.<\/p>\n<p>Las grandes multinacionales, que conocemos bien por nuestra experiencia en <strong>Unilever, Danone, Sara Lee o Pepsico<\/strong>, tiene formatos de planes adaptados a sus mercados. Adem\u00e1s suelen tener multitud de marcas y equipos muy bien formados, por lo que en su cultura tienen el Plan de Marketing integrado (aunque algunas de ellas, no mencionaremos cu\u00e1les, suelen hacerlo m\u00e1s para cumplir con el expediente que no como herramienta real de reflexi\u00f3n y toma de decisiones porque su grado de libertad frente a la central es nulo).<\/p>\n<p>Sin embargo, las empresas, grandes o peque\u00f1as, B2C o B2B que no disponen de esta trayectoria en Marketing cuando deciden orientarse a Marketing no saben por d\u00f3nde empezar. Y muchas veces el primer paso acaba siendo algo tan simple como buscar un formato de <strong>Plan de Marketing<\/strong> por internet. PDF infumables, con decenas de bullet points, que no sirven para nada y nunca nadie ha aplicado en su vida. Lo sabemos bien porque hemos tenido muchos de ellos en nuestra manos y conocemos a quienes los han escrito.<\/p>\n<p>Por eso decidimos crear Markplan, una herramienta donde hemos adaptado los <strong>mejores modelos de an\u00e1lisis para que cualquier empresa pueda aplicarlos<\/strong> sin ning\u00fan esfuerzo y para que sus resultados sean aut\u00e9nticas gu\u00edas para tomar las decisiones m\u00e1s adecuadas. Decisiones que den resultados.<\/p>\n<p>Tambi\u00e9n lo hemos comprobado con nuestra experiencia. Aquellas empresas o marcas que han desarrollado buenos <strong>Planes de Marketing<\/strong> sus probabilidades de \u00e9xito son much\u00edsimo m\u00e1s elevadas que la media de negocios. Las que no en cambio son empresas que funcionan por inercia, empresas que parecen hacer un buen trabajo pero que sin saberlo est\u00e1n sufriendo un fen\u00f3meno muy estudio y que, por supuesto, tambi\u00e9n desconocen: la <strong>deriva estrat\u00e9gica<\/strong>.<\/p>\n<p>Al no revisar su estrategia ni realizar planes de marketing, poco a poco van perdiendo competitividad como un barco se puede desviar de su rumbo de forma casi imperceptible al inicio, pero al final, esos peque\u00f1os grados de deriva pueden suponer un naufragio al chocar contra las rocas. En nuestro caso contra cambios en las condiciones del mercado, nuevos competidores que han aparecido, saltos tecnol\u00f3gicos, etc.<\/p>\n<p>Esperamos que Markplan os sirva como empuj\u00f3n para empezar a hacer <strong>Planes de Marketing<\/strong> y tomar decisiones inteligentes. Para empezar a hacer lo que hemos denominado <a href=\"https:\/\/markplan.es\/plandemarketing\/\">Smart Marketing<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-532 size-full\" src=\"https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Plan-de-Marketing.png\" alt=\"\" width=\"2083\" height=\"795\" srcset=\"https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Plan-de-Marketing.png 2083w, https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Plan-de-Marketing-300x114.png 300w, https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Plan-de-Marketing-1024x391.png 1024w, https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Plan-de-Marketing-768x293.png 768w, https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Plan-de-Marketing-1536x586.png 1536w, https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Plan-de-Marketing-2048x782.png 2048w\" sizes=\"(max-width: 2083px) 100vw, 2083px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Plan de Marketing deber&iacute;a ser la herramienta fundamental de todo responsable de Marketing. Sin embargo y aunque parezca mentira, las estad&iacute;sticas demuestran que una amplia mayor&iacute;a de empresas no disponen de ellos. &iquest;Por qu&eacute; sucede esto? Porque tambi&eacute;n la mayor&iacute;a de empresas no saben c&oacute;mo construir esos planes. En nuestra experiencia como directivos, profesores,<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/markplan.es\/plandemarketing\/herramienta-plan-de-marketing\/\" class=\"home-blog-btn\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/template-page-full-width.php","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plan de Marketing - Construye tu Plan de Marketing m\u00e1s f\u00e1cil que nunca<\/title>\n<meta name=\"description\" content=\"Herramienta para construir Planes de Marketing. Plantillas para que s\u00f3lo teng\u00e1is que rellenarlas y al momento tendr\u00e9is el mejor plan de marketing. 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