{"id":291,"date":"2021-03-20T13:45:22","date_gmt":"2021-03-20T13:45:22","guid":{"rendered":"https:\/\/markplan.es\/plandemarketing\/?page_id=291"},"modified":"2021-03-20T14:46:34","modified_gmt":"2021-03-20T14:46:34","slug":"customer-lifetime-value-calculator","status":"publish","type":"page","link":"https:\/\/markplan.es\/plandemarketing\/customer-lifetime-value-calculator\/","title":{"rendered":"Customer Lifetime Value Calculator"},"content":{"rendered":"<style type=\"text\/css\">\r\n\t\t#dae-shortcode317-download-wrapper {\r\n\t\t\tbackground: url() !important;\r\n\t\t\tbackground-attachment: scroll !important;\r\n\t\t}\r\n\t\t#dae-shortcode317-download-wrapper .dae-shortcode-download-file-image {\r\n\t\t\twidth: 80% !important;\r\n\t\t}\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-file-image {\r\n\t\t\twidth: 40% !important;\r\n\t\t}\r\n\t\t#dae-shortcode317-download-wrapper .dae-shortcode-download-title {\r\n\t\t\tfont-size: 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!important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode317-download-wrapper .dae-shortcode-register-label,\r\n\t\t#dae-shortcode317-download-wrapper .dae-shortcode-register-message,\r\n\t\t#dae-shortcode317-download-wrapper .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide {\r\n\t\t\talign-items: center !important;\r\n\t\t\t-webkit-align-items: center !important;\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-content-wrapper,\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-title,\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-download-text,\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-wrapper p,\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\ttext-align: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-field-wrap {\r\n\t\t\tjustify-content: center !important;\r\n\t\t\t-webkit-justify-content: center !important;\r\n\t\t\t-moz-justify-content: center !important;\r\n\t\t}\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-label,\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-message,\r\n\t\t#dae-shortcode317-download-wrapper.dae-shortcode-download-wrapper-wide .dae-shortcode-register-category-interests-wrap {\r\n\t\t\tmargin: 20px auto !important;\r\n\t\t}\r\n\t<\/style>\r\n\t\t<div id=\"dae-shortcode317-download-wrapper\" class=\"dae-shortcode-download-wrapper\">\r\n\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"dae-shortcode-download-file-image\" src=\"https:\/\/markplan.es\/plandemarketing\/wp-content\/uploads\/2021\/03\/Testimonial-homepage.jpg\" width=\"2000\" height=\"1006\" \/>\r\n\t\t\t<div class=\"dae-shortcode-download-content-wrapper\">\r\n\t\t\t\t<h2 class=\"dae-shortcode-download-title\">Customer Lifetime Value Calculator<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t<div class=\"dae-shortcode-download-button\">\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-icon\"><i class=\"fas fa-download\"><\/i><\/span>\r\n\t\t\t\t\t<span class=\"dae-shortcode-download-button-text\">DESCARGAR FICHERO<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"dae-shortcode-register-wrapper\">\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-label\">Introduce tu correo para enviarte el link de descarga<\/p>\r\n\t\t\t\t\t<form class=\"dae-shortcode-register-form\" method=\"post\" novalidate=\"novalidate\">\r\n\t\t\t\t\t\t<input type=\"hidden\" name=\"file\" value=\"CLTV.zip\" \/>\r\n\t\t\t\t\t\t<div class=\"dae-shortcode-register-field-wrap\"><div class=\"dae-shortcode-register-icon\"><i class=\"fas fa-envelope\"><\/i><\/div><div class=\"dae-shortcode-register-input-wrap\"><input class=\"dae-shortcode-register-field\" type=\"email\" name=\"email\" placeholder=\"Introduce email\" autocomplete=\"off\" \/><\/div><\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t<p>\r\n\t\t\t\t<input class=\"dae-shortcode-register-checkbox\" type=\"checkbox\" name=\"required_checkbox\" value=\"Acepto Pol\u00edtica de Privacidad. Nunca compartiremos tus datos y nunca te enviaremos m\u00e1s de un correo al mes.\" \/>\r\n\t\t\t\t<span class=\"dae-shortcode-register-checkbox-text\">Acepto Pol\u00edtica de Privacidad. Nunca compartiremos tus datos y nunca te enviaremos m\u00e1s de un correo al mes.<\/span>\r\n\t\t\t<\/p>\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<p>\r\n\t\t\t\t\t\t\t<input class=\"dae-shortcode-register-submit\" type=\"submit\" value=\"Enviar link de descarga\" \/>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t<p class=\"dae-shortcode-register-loading\">\r\n\t\t\t\t\t\t\t<i class=\"fas fa-spinner fa-spin\"><\/i>\r\n\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<\/form>\r\n\t\t\t\t\t<p class=\"dae-shortcode-register-message\"><\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\n<p><strong>Customer Lifetime Value<\/strong> es un concepto curiosamente muy poco utilizado por los responsables de Marketing y que en realidad deber\u00eda ser el referente en todas nuestras decisiones. No es nada m\u00e1s que todo el dinero que ganaremos con un cliente a lo largo de toda de su vida.<\/p>\n<p>La f\u00f3rmula de su c\u00e1lculo en realidad es muy sencilla: la facturaci\u00f3n anual de un cliente multiplicado por el margen bruto de la compa\u00f1\u00eda y multiplicado de nuevo por los a\u00f1os que dicho cliente nos va a comprar.<\/p>\n<p>A\u00f1adidle la palabra \u00abmedia\u00bb a cada factor de esta ecuaci\u00f3n y tendremos el <strong>CLTV<\/strong> de la empresa (facturaci\u00f3n anual media de un cliente X margen bruto medio X vida media de un cliente).<\/p>\n<p>\u00bfPor qu\u00e9 es tan relevante desde un punto de vista de Marketing? Porque nos marca el <strong>l\u00edmite de lo que estaremos dispuestos a invertir para captar un cliente<\/strong>. El break even o punto muerto ser\u00eda la cifra resultante de esa ecuaci\u00f3n. Si captar nos cuesta m\u00e1s que esa cantidad estaremos perdiendo dinero. Y si nos cuesta menos estaremos empezando a ganar.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Lifetime Value es un concepto curiosamente muy poco utilizado por los responsables de Marketing y que en realidad deber&iacute;a ser el referente en todas nuestras decisiones. No es nada m&aacute;s que todo el dinero que ganaremos con un cliente a lo largo de toda de su vida. La f&oacute;rmula de su c&aacute;lculo en realidad<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/markplan.es\/plandemarketing\/customer-lifetime-value-calculator\/\" class=\"home-blog-btn\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/template-page-full-width.php","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Lifetime Value Calculator - Construye tu Plan de Marketing m\u00e1s f\u00e1cil que nunca<\/title>\n<meta name=\"description\" content=\"Calculadora del Customer Lifetime Value. Descarga gratuita. 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